Cocolive Inc., which provides the automated follow-up and sales meeting management tool KASIKA to approximately 1,200 companies in the housing and real estate industries, announced that it has begun a business partnership with Lib Work Co., Ltd., which develops housing technology and builder support services, and Liv Service Co., Ltd., Lib Work’s wholly owned subsidiary engaged in platform business. The partnership will combine Lib Work Group’s digital lead-generation know-how with KASIKA’s follow-up support capabilities to improve conversion rates after inquiries for builders and construction companies. Cocolive will leverage the follow-up support expertise it has accumulated through deployments at roughly 1,200 companies, while Lib Work Group will contribute customer acquisition and approach methods developed through its digital marketing practices. Together, they aim to automate and accelerate inquiry responses, visualize sales meeting processes, use data to improve conversion rates, and help build sales models that do not depend on individual experience or intuition. The two companies will also address the issue of companies being unable to fully use tools after introducing them. To deepen the housing industry’s understanding of digital sales, Cocolive and Lib Work Group will regularly hold webinars and study sessions. Topics will focus on immediately practical themes such as the principles of automated follow-up, using data to increase conversions rather than merely inquiry volume, and support for designing sales processes. The companies will jointly promote support that goes beyond tool usage and includes operational adoption. In the housing industry, digital lead generation has advanced rapidly with the spread of portal sites and social media, and the number of inquiries has been trending upward. However, on the ground, post-inquiry sales processes remain heavily dependent on individual sales representatives, and differences in response speed and quality have