"Real Gold" x "Street Fighter" Collaboration Campaign Starts April 13, 2026: "The One Who Doesn't Push Too Hard is the Strongest."
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The Coca-Cola system is launching a campaign on April 13, 2026, for its energy drink brand "Real Gold," collaborating with the globally popular fighting game series "Street Fighter." The campaign, themed "The One Who Doesn't Push Too Hard is the Strongest," offers prizes like limited-edition collaboration goods and PayPay points to consumers who purchase eligible products and scan QR codes.