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Hotai Motor Aims for 30,000 RAV4 Sales, Continues to Evaluate US-Made SUVs and Pickups

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Hotai Motor spokesperson Liu Mei-chun stated on the 21st that the company maintains its initial forecast for Taiwan's new car market this year, expecting a scale of 440,000 units. The company's three major brands are targeting a combined total of 165,000 units, with an estimated market share of 37.5%. Orders for the redesigned RAV4 have surpassed 15,000, and the annual sales target of 30,000 units remains unchanged. The company is also continuing to evaluate the possibility of importing American-made large SUVs and pickup trucks. April revenue hit a record high, driven by strong sales of the RAV4 and COROLLA CROSS, as well as the consolidation of five Hino dealerships in Japan.

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Frequently Asked Questions

Q: 和泰車今年的新車銷售目標是多少?
A: 和泰車旗下三大品牌(TOYOTA、LEXUS、HINO)合計新車市場目標為16.5萬輛,預估市占率37.5%。
Q: RAV4的銷售目標與目前狀況如何?
A: 大改款RAV4目前受訂量已超過1.5萬輛,全年銷售目標設定為3萬輛。
Q: 和泰車對今年台灣整體車市的預測是什麼?
A: 維持年初預期,預估今年台灣新車掛牌數規模可達44萬輛,較2025年的41.4萬輛成長。
Q: 和泰車是否會引進新車款?
A: 和泰車表示,持續與原廠評估引進美製大型休旅車(SUV)和皮卡車(pickup)的可能性。
Q: 和泰車四月營收為何創下新高?
A: 主要因為RAV4、COROLLA CROSS銷售增加,加上日本5家日野經銷商的營收開始納入集團。