Starbucks Korea CEO Fired Over Promotion Recalling Gwangju Uprising
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88/100
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Starbucks Korea has fired its CEO, Son Jung-hyun, following intense public backlash over a promotional campaign. The "Tank Day" promotion for "Tank tumblers" launched on May 18, the anniversary of the Gwangju Democratization Movement, evoking painful memories of the 1980 military crackdown. The campaign was condemned by civic groups and the South Korean president, leading to the CEO's dismissal and a formal apology from the company, which pledged to enhance employees' historical awareness.
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