From the Archives: Michael Jordan's "Flash Mob Storm" Visit to Taiwan
NQ Score
3/100
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4
AI Summary (NQ-processed)
In 2004, basketball legend Michael Jordan visited Taiwan to promote his brand, holding an event called "The Show." However, during the 28-minute event, Jordan himself only appeared for a total of 90 seconds, a stark contrast to what was advertised, sparking outrage among fans who had purchased tickets. The organizer, Taiwan NIKE Inc., initially denied any wrongdoing but, facing public pressure and investigations by authorities, its general manager eventually issued a public apology. They offered unconditional refunds and sponsored 30 community basketball courts as compensation. The Fair Trade Commission ultimately fined the organizer NT$1 million, making this the first case in Taiwan to be penalized for false advertising and a classic case study in public relations crisis management.