WSJ Reveals Apple's Profit-Making Technique: Using Binned Chips to Launch Low-Cost Products and Capture Market Share

AI Summary (NQ-processed)

The Wall Street Journal reports that Apple is leveraging a strategy known as "binning" to repurpose chips with defective cores for lower-priced products like the MacBook Neo. This allows Apple to outmaneuver competitors amidst rising costs and attract new users into its ecosystem. However, this strategy faces supply chain challenges, as its sole advanced chip supplier, TSMC, is strained by high demand for AI chips, limiting Apple's supply flexibility.