Report: FIFA Willing to Lower World Cup Broadcast Fees for Mainland China, Still Above CCTV Expectations
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FIFA is reportedly willing to significantly reduce World Cup broadcast rights fees for mainland China from $300 million to between $120 million and $150 million. However, this is still higher than CCTV's expected $80 million. FIFA officials are currently in Beijing to finalize a deal with CCTV, with an announcement possibly after mid-May.