Taipower: New Corporate Identity Primarily for Digital Use, Old Calligraphy Retained for Buildings
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Taiwan Power Company (Taipower) explained its strategy for the recently updated corporate identity (CI) and font design, stating that old building signs will retain the traditional "Yu You-jen calligraphy," while new designs will be applied to digital products and employee business cards. This approach aims to reduce costs while adapting to digitalization and green energy transition.