Cathay United Bank Joins Forces with PX Mart and FamilyMart to Create Cross-Industry Loyalty Point Ecosystem
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Cathay United Bank announced a strategic partnership with PX Mart and FamilyMart to launch a cross-industry loyalty point ecosystem. It's the first to embed instant redemption services for 'Small Tree Points' (credit card) directly into payment tools like PXPay, FamilyMart My FamiPay, and Plus Pay, creating a new model for cross-platform, instant point application. This aims to increase point utilization and mobile payment user activity.