Pop Mart Expands into Home Appliances: First Labubu Refrigerator to Launch at the End of April
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Chinese art toy giant Pop Mart is entering the home appliance market with the release of its first product, the 'THE MONSTERS Lifestyle Series Refrigerator' (Labubu Refrigerator), on April 30. This move signifies a strategic shift from toy manufacturing to a lifestyle brand, targeting the premium youth market.