Hello Kitty Parent Company Sanrio Enters Gaming Industry, Hopes to Expand Fan Base
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Sanrio, the parent company of Hello Kitty, has announced its entry into the video game industry, aiming to launch 10 original games within the next three years to attract new fans. The first game, 'Sanrio Party Land' (tentative title), is expected to be released this autumn for Nintendo Switch. The company plans to invest up to 10 billion JPY in its gaming business.