What is the name of Trend Micro's new brand?

It is 'TrendLife'. It provides security protection for households.

It involves tactics such as forging investment videos of celebrities using deepfake technology, or mimicking family members' voices on phone calls.

Why does the 'household' become the center of protection?

There is a difference in awareness and judgment of AI risks between young people and the elderly, hence the need to protect the entire household comprehensively.

AI News NQ Analysis

AI Scams and Deepfake Risks Rise; Cybersecurity Firm Says Families Are the New Defense Scenario

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AI Summary (NQ-processed)

Trend Micro has launched a new consumer brand, TrendLife, warning that AI deepfakes are making scams harder to identify. They plan to release family-centric AI protection tools in the second half of the year to bridge the generational digital divide.

AI Analysis

Frequently Asked Questions

Q: What is the name of Trend Micro's new brand?: A: It is 'TrendLife'. It provides security protection for households.
Q: What is AI fraud?: A: It involves tactics such as forging investment videos of celebrities using deepfake technology, or mimicking family members' voices on phone calls.
Q: Why does the 'household' become the center of protection?: A: There is a difference in awareness and judgment of AI risks between young people and the elderly, hence the need to protect the entire household comprehensively.