Mazu Pilgrimage Sparks 'Incense Economy'; Devotees' Consumption Extends to Co-branded Gold Jewelry and 3C Products
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The massive Mazu pilgrimages in the 3rd lunar month have sparked an 'incense economy.' Retailers like PX Mart, 7-11, and PChome report soaring sales not just for food, but for functional gear, Mazu co-branded gold jewelry, and portable chargers.