Icelandair's 'Worst Photographer' Campaign Attracts 50,000 Applicants, Highlighting Authentic Beauty
NQ Score
100/100
AI Summary (NQ-processed)
Icelandair launched an ironic recruitment campaign seeking the 'world's worst photographer,' attracting over 50,000 applicants in less than two weeks. The initiative aims to counter skepticism about AI-generated travel photos by showcasing Iceland's natural beauty through amateur lenses. The chosen candidate will travel across Iceland, with their work exhibited in London and New York.
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