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New Gimmick to Sell Houses in China: Marathon Participants Can Receive a Subsidy of 460,000

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As China's real estate market continues to decline, several cities, including Nanjing, have introduced a new promotional gimmick: offering housing subsidies of up to RMB 100,000 (approx. NT$460,000) to marathon finishers. This is an attempt to boost home sales by leveraging sporting events.

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