Central News Agency (Central News Agency, Reporter Huang Tzu-chiang, Kuala Lumpur, July 3) "2026 TRENDY TAIPEI" will debut in August. The Taipei City Government's Department of Cultural Affairs will set up a pop-up store in Kuala Lumpur starting today to allow Malaysia to experience Taipei's popular music culture through city branding and music exchange, warming up for the TRENDY TAIPEI Music Festival. Malaysia is one of Taiwan's important New Southbound Policy source markets, with an economic growth rate of 5.2% in 2025, and outbound travel demand continues to rise. In addition to the Chinese community, an increasing number of young Muslim travelers are seeking diverse and culturally distinctive travel destinations. "2026 TRENDY TAIPEI" will be held for 16 days from August 22 to September 6. The Department of Cultural Affairs stated that Malaysia has been selected as the first overseas promotional destination this year, introducing Taiwan's popular music and cultural creative achievements through the core event "JAM JAM ASIA Music Festival." The music festival will feature diverse performances including pop, rock, hip-hop, metal, jazz, dance, and experimental sounds. "TRENDY TAIPEI" has received the Platinum Award at the American MUSE Creative Awards, recognizing its achievements in curation, visual design, and digital integration. The Department of Cultural Affairs believes that "TRENDY TAIPEI" crossing the sea to Malaysia is an important milestone for brand internationalization, demonstrating its leading position as a fashion manufacturing hub in Asia. Today's pop-up store attracted many visitors, including a significant number of Muslims. The pop-up store features a main visual design with a tech-neon style, allowing visitors to experience the energy of popular music culture. Last year's "TRENDY TAIPEI" event featured concerts, international forums, cultural and creative markets, and various exhibitions and performances, attracting over 130,000 participants from