Central News Agency (CNA, Taipei, July 1, 2024) Taiwan Business Bank (TBB), which has long been deeply involved in the SME financial market, announced today the launch of its first premium credit card, the "Fu-Chi Infinite Card." This move completes its suite of services for high-net-worth individuals and marks a new milestone in its retail banking strategy. TBB received approval in June this year to offer financial products and services for high-net-worth clients, officially entering the high-net-worth wealth management market. The bank is expected to apply for a presence in the Kaohsiung Asset Management Special Zone this year. Prior to this, to meet the increasingly diverse lifestyle needs of business owners and high-net-worth customers, TBB held a press conference today to announce the launch of its first premium credit card, the "Fu-Chi Infinite Card." Li Jia-xiang, Chairman of Taiwan Business Bank, stated in his speech that TBB has been established for over a century and has always been the most reliable partner for business owners. In addition to its strong foundation in corporate finance, the bank has also actively expanded its retail banking presence in recent years. The launch of the "Fu-Chi Infinite Card" symbolizes a new milestone in its retail banking strategy. Yan Zhi-fen, Senior Vice President of TBB's Credit Card Department, analyzed that in the past, without a premium credit card, they always felt that customer benefits were "a little lacking" when serving clients. They hope that by completing this piece of the puzzle, they can offer better rewards to customers and deepen their connections. Yan Zhi-fen explained that the first month of the new card's issuance will be primarily by invitation, targeting existing customers with relationships of NT$3 million or more and total assets of NT$1.5 million or more. Full public application is expected to open in August. Fang Ying-zhe, Vice President of Taiwan Business Bank, explained that TBB currently has nea