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Netflix Uses AI to Analyze Content; Launches Vertical Video Experience in South Korea and Japan from July

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Netflix is using generative AI to deepen content understanding and will launch a new vertical video experience in South Korea and Japan starting in July. AI is being used to improve personalization and support creators, alongside new mobile experiences and a dedicated page for book adaptations.

AI Analysis

Frequently Asked Questions

Q: When will Netflix's vertical video experience be available in Japan?
A: It is scheduled to launch in South Korea and Japan starting in July 2025.
Q: What is the Netflix Clips feature?
A: It's a new feature designed for smartphones that uses a vertical video wall for an immersive content discovery experience.
Q: Why did Netflix acquire InterPositive?
A: To use AI tools to support directors in their creative work and facilitate the production of more content.