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'Spark of Hope 5: A Virtuous Cycle' Addresses Media Advertising and Trust Crisis, Premieres on CTS June 5

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The Xiao Tongzi Cultural Foundation has launched a public-interest documentary, 'Spark of Hope 5: A Virtuous Cycle,' focusing on the plight of media under digital platform monopolies and traffic competition, and for the first time incorporates advertising and international certification systems into the discussion. It will air on CTS main channel at 10 PM on June 5. According to the Reuters Institute for the Study of Journalism's 2025 report, public trust in news in Taiwan is only 30%, ranking 39th among 48 global markets. The film features interviews with companies including Taiwan Mobile, PX Mart, L'Oréal, HeySong, and IKEA, aiming to foster cross-industry dialogue.

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