'Rent Instead of Buy' Becomes New Consumer Trend, China's Rental Economy Reaches Nearly 19 Trillion Yuan
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China's rental economy exceeded 4.2 trillion yuan (approximately 18.9 trillion NTD) in 2024, a 32% year-on-year increase, serving over 750 million people. This trend is driven by the 'rent instead of buy' consumer philosophy, particularly popular among the post-2000 generation, whose orders doubled year-on-year. The Chinese government has also officially designated 'second-hand goods rental' as a key new consumption format for support and cultivation, promoting industry standardization.