UK Regulator Orders Google to Allow Websites to Opt Out of AI Search, a Global First
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The UK's Competition and Markets Authority (CMA) announced on June 3 that it has ordered Google to allow website owners in the UK to opt out of having their content used by Google's AI search features, calling it a 'global first'. This move addresses media concerns about uncompensated content use and traffic loss. Google stated it will begin testing new control tools for website owners to manage content display in AI search.