Korean Museums Shed Stuffy Image: 'Kpop Demon Hunters' Boost Merchandise Sales, Becoming MZ Generation's Favorite

AI Summary (NQ-processed)

The Korean National Museum Cultural Foundation's brand 'MU:DS' has become a new paradigm for cultural heritage utilization, achieving significant growth by appealing to the MZ generation through collaborations with K-pop idols and the movie 'Kpop Demon Hunters.' Last year, the National Central Museum saw a record 6.5 million visitors and merchandise sales of 41.3 billion Korean Won.