Excre Inc. (Headquarters: Shinjuku-ku, Tokyo, President and CEO: Toru Ogasawara), a group company of Cross Marketing Group Inc. that develops social & sales promotion services, conducted a web survey titled "Research on the Actual State of Oshi-katsu (2026)" targeting 1,440 men and women aged 15-69 nationwide on May 28, 2026 (Thu). ● Survey Summary "Manga/Anime Characters" is the most common Oshi-katsu genre; 38.3% of females in their teens are "Idol" oshis. Musicians and athletes have many long-term fans, while VTubers have a high proportion of new fans within "less than 1 year." Approximately 60% of VTuber, idol, game character, and manga/anime character fans have experience purchasing corporate collaboration products. After purchasing corporate collaboration products, actions include "collecting" and "posting on social media." Repeat purchases after corporate collaboration are around 70%, with VTuber fans at 83.3%. Download all survey results here. ● Survey Results 【"Manga/Anime Characters" is the most common Oshi-katsu genre; 38.3% of females in their teens are "Idol" oshis】 As for current Oshi-katsu genres, "Manga/Anime Characters" was the highest at 15.2%, showing little change from 15.1% in 2024. Among females in their teens, "Idols" accounted for 38.3%, the highest proportion across all segments. (Figure 1) Figure 1 Current Oshi-katsu Genres (Multiple Answers) 【Musicians and athletes have many long-term fans, while VTubers have a high proportion of new fans within "less than 1 year."】 Oshi-katsu history varies by genre. For musicians and athletes, the proportion of those with "10 years or more" was 43.1% and 37.8%, respectively, indicating a higher percentage of long-term fans compared to other genres. On the other hand, VTubers had the highest total proportion of fans within "less than 1 year," suggesting a relatively large number of new fans. (Figure 2) Figure 2 Oshi-katsu History (Single Answer) 【Approximately 60% of VTuber, idol, game character, and mang