61.1% Have Experienced Impulse Buying at Convenience Stores, Over 70% Among Young Women (Survey by EXCREA)
NQ Score
77/100
N1 Content Completeness
8
AI Summary (NQ-processed)
EXCREA conducted a survey on the purchasing impact of in-store strategies at convenience stores among 1,198 users nationwide. The results revealed that 61.1% experience unplanned purchases, with the figure exceeding 70% for young women. Coupons and prominent shelf placements were found to have the highest influence on product awareness and buying decisions.