What is the most commonly impulse-bought item at drugstores?

According to Exclie's survey, 'Sweets and Desserts' account for 62.1%, followed by 'Food (excluding sweets)' at 42.1%.

What are the characteristics of young people's purchasing behavior in drugstores?

There is a strong tendency for young people to visit stores to purchase items they have seen on social media or video platforms. They also respond well to character collaborations, samples, and digital signage.

What is the most effective strategy to increase purchase frequency?

The survey found that the most frequent purchases are made for items that have coupons, with 63.5% of people reporting that they sometimes buy such items.

AI News NQ Analysis

Items seen on SNS and video services: Younger generations tend to 'go to stores with the intention of buying' (Excrie Survey)

NQ Score 77/100

N1 Content Completeness 8

AI Summary (NQ-processed)

Excrie Co., Ltd. conducted a survey targeting drugstore users. It revealed that 'snacks/sweets' are the most common impulse buys, and younger generations are more likely to visit stores and make purchases triggered by SNS and videos.

AI Analysis

Frequently Asked Questions

Q: What is the most commonly impulse-bought item at drugstores?: A: According to Exclie's survey, 'Sweets and Desserts' account for 62.1%, followed by 'Food (excluding sweets)' at 42.1%.
Q: What are the characteristics of young people's purchasing behavior in drugstores?: A: There is a strong tendency for young people to visit stores to purchase items they have seen on social media or video platforms. They also respond well to character collaborations, samples, and digital signage.
Q: What is the most effective strategy to increase purchase frequency?: A: The survey found that the most frequent purchases are made for items that have coupons, with 63.5% of people reporting that they sometimes buy such items.