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The Town of Sayama Tea Adorns Itself with Japan's Traditional Color 'Indigo'. Iruma City Selects Grand Prize Winner in the '10th Echizen-Ori Neck Strap Design Contest'

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Key facts

  • The Town of Sayama Tea Adorns Itself with Japan's Traditional Color 'Indigo'. Iruma City Selects Grand Prize Winner in the '10th Echizen-Ori Neck Strap Design Contest'
  • Iruma City wins Grand Prize in the 'Echizen-Ori Design Contest' for its Sayama Tea PR neck strap.
  • Source: PR TIMES
  • Date: Tue Mar 31 2026 03:00:01 GMT+0900 (Japan Standard Time)

Direct answer

Iruma City wins Grand Prize in the 'Echizen-Ori Design Contest' for its Sayama Tea PR neck strap.

Citation
The Town of Sayama Tea Adorns Itself with Japan's Traditional Color 'Indigo'. Iruma City Selects Grand Prize Winner in the '10th Echizen-Ori Neck Strap Design Contest' (Tue Mar 31 2026 03:00:01 GMT+0900 (Japan Standard Time)), PR TIMES
Source
PR TIMES
Date
Tue Mar 31 2026 03:00:01 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Iruma City wins Grand Prize in the 'Echizen-Ori Design Contest' for its Sayama Tea PR neck strap.

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Frequently Asked Questions

Q: What is Sayama Tea?
A: Sayama Tea is one of Japan's three major famous teas, produced in the Sayama region, primarily in Iruma City, Saitama Prefecture.
Q: What is Echizen-Ori?
A: Echizen-Ori is a traditional textile weaving technique from Fukui Prefecture, Japan, known for its high-quality woven labels, patches, and woven tapes. It is a leading domestic industry in these products.
Q: Why did Iruma City choose indigo blue instead of green for the neck strap?
A: Iruma City chose indigo blue, a traditional Japanese color, instead of green (the typical color associated with tea) to emphasize their strong desire to introduce Japanese traditions to the world.
Q: What is the significance of the 'Yagasuri' pattern on the neck strap?
A: The 'Yagasuri' (arrowhead) pattern is a traditional Japanese motif. Its inclusion on the neck strap, along with other elements like tea flowers and the city's mascot, aims to represent Japanese tradition.
Q: What is Iruma City's purpose mentioned in the article?
A: Iruma City's purpose is stated as 'To create and pass down a "future original landscape" where people can live with rich hearts.'