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Halo Effect in the Secondary Market!? Changes in Trends Seen from On-site Coverage of Watches and Wonders 2026: Chrono24 Latest Market Data

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According to Chrono24's latest data, the discontinuation of Rolex "Pepsi" and the revival of Cartier "Roadster" at Watches and Wonders 2026 have brought significant changes to the luxury watch secondary market. Rolex saw a surge in demand due to scarcity, while Cartier's revival created a "halo effect" that boosted the value of original models.

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