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1st Anniversary of the MVP Release of the Investment Prediction Point-Earning Service "CHOOSE"! Continuing Verification of Business Viability and Confirming Solid Responses Toward PMF

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CHOOSE Co., Ltd. announces the 1st anniversary of its investment prediction point-earning service "CHOOSE" since its MVP release in March 2025. Over the past year, the company has verified its business hypotheses, confirming steady growth in active users and a 20-fold increase in ad actions following its Phase 2 renewal. Acknowledging challenges in new user acquisition and initial retention, CHOOSE plans a Phase 3 renewal around summer 2026 to enhance the prediction experience, optimize ad usage flows, and further accelerate growth toward Product-Market Fit (PMF).

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