Choice Hotels Japan Co., Ltd. (Head Office: Chuo-ku, Tokyo; President and Representative Director: Takahiko Ito; hereinafter referred to as Choice Hotels Japan), which operates "Comfort Hotel," "Comfort Hotel ERA," "Comfort Inn," "Comfort Suites," and "Ascend Collection" nationwide, has launched the special site "100 Ways to Stay." today, featuring real stays by 100 influencers to commemorate reaching 100 hotels nationwide. Content will be released sequentially. *1 99 "Comfort" hotels, 1 "Ascend Collection" hotel. Special Site "100 Ways to Stay." Launched to Commemorate 100 Hotels Nationwide Choice Hotels brands have reached a scale of 100 hotels in Japan after 27 years, since the opening of the first Comfort Hotel in Japan in February 1999. As of June 2026, 99 "Comfort" hotels and 1 "Ascend Collection" hotel are operated in 41 prefectures nationwide, from Hokkaido to Okinawa. The special site "100 Ways to Stay." showcases 100 different stay experiences by 100 influencers who spent time at Comfort Hotels and Ascend Collection properties across the country. Posts are categorized by "ways to stay," such as business trips, nomad work, fan activities, and solo travel, allowing visitors to discover new ways to enjoy hotels based on their own travel styles. The site also features a "Ways to Stay Map" that allows users to explore the 100 hotels nationwide from Hokkaido to Okinawa by region, and "Our Brands," which introduces the unique characteristics of each of the five brands. The reason for the creation of 100 different ways to stay is the availability of five brands that can be chosen according to purpose and style, and the four common experiences offered at all hotels: "Stay," "Sleep," "Eat," and "Hospitality." "100 Ways to Stay." introduces hotel experiences that cater to each individual through diverse stay scenarios. URL: https://choice-100.com Five Brands to Choose From Based on Your Travel Purpose Choice Hotels brands offer five brands that can be selected accord