CHILLNN Inc. (Headquarters: Shimogyo-ku, Kyoto City, Kyoto Prefecture; CEO: Ryo Nagata; hereinafter "CHILLNN"), a provider of direct reservation systems for accommodation facilities, announces the co-hosting of a free online seminar titled "How a Small-Scale Hotel Achieved 100% Direct Bookings from Zero: A Practical Roadmap Revealed" with Kan'eisha LLC (Representative: Katsuhiko Nagase). In recent years, more accommodation facilities have been seeking to increase direct bookings through their own websites in order to reduce reliance on OTAs, cut commission fees, and strengthen their brand identity. However, many facilities face challenges such as ineffective marketing strategies and a lack of clear, actionable steps toward achieving direct sales. To address these issues, this seminar will feature Ryū Ōtomo, CMO of Kan'eisha LLC, who successfully achieved a 100% direct booking rate using replicable methods. He will reveal the concrete strategies and practical steps that enabled a dramatic increase in direct bookings—from 38% to 100%—within just 1.5 years. Register here Seminar Highlights Background Behind the Shift to 100% Direct Bookings We will share real-life experiences about the decision to break free from OTA dependency, including insights into the underlying motivations and how organizational-wide challenges were identified and addressed. Thorough Breakdown of the Customer Journey We will systematically analyze the guest journey—from initial awareness of the hotel to booking and post-stay follow-up—by breaking it down into six phases across four key axes. This structured approach will clarify the most effective tactics for driving direct bookings. Actionable Strategies to Increase Direct Bookings Starting Today Participants will gain practical, replicable marketing know-how and tips that can be immediately implemented, even by small-scale hotels with limited budgets and resources. Multiple proven strategies based on detailed customer journey mapping will also