Cheer Drive, a car advertising service operated by Cheer Drive Inc. (Headquarters: Chuo-ku, Tokyo; President and CEO: Masataka Hoshina; http://cheerdrive.jp/) that allows general drivers to earn sponsorship income and benefits based on mileage by driving with stickers of their favorite brands or content on their cars, will hold the to commemorate the opening of the 2026/27 Meiji Yasuda J.League by soccer club Mito Hollyhock (https://www.mito-hollyhock.net/). The campaign will run from July 20, 2026 (Mon) to August 15, 2026 (Sat). Applications for this campaign will begin on July 2, 2026 (Thu) at 4:00 PM. Participants can support Mito Hollyhock's J1 opening by simply driving with an original rear sticker affixed to a designated position on their vehicle. The participation fee for the campaign is 3,100 yen. Ten participants who achieve 310km of driving during the campaign period will be selected by lottery to receive a "Mito Hollyhock T-shirt (signed by the 11 starting members of the home opening match)". The vehicle image car sticker uses a see-through film. ◆Campaign Overview◆ 【Campaign Name】Makuagaru. Mito Hollyhock J1 Opening Drive Support Campaign 【Information Release】July 2, 2026 (Thu) 4:00 PM 【Application Period】July 2, 2026 (Thu) 4:00 PM - July 31, 2026 (Fri) 【Driving Support Period】July 20, 2026 (Mon) - August 15, 2026 (Sat) 【Number of Participants】Unlimited 【Target Region】Nationwide 【Participation Fee】3,100 yen (tax included) 【Driving Benefits】 Ten participants who achieve 310km of driving will be selected by lottery to receive a "Mito Hollyhock T-shirt (signed by the 11 starting members of the home opening match)". 【Application/Details】 https://cheerdrive.jp/campaigns/258 ◆Mito Hollyhock: Team Profile◆ With the brand promise "New original landscapes in this town," Mito Hollyhock is a J.League soccer club active mainly in its hometowns of Mito City, Hitachi City, Ishioka City, Hitachinaka City, Kasama City, Naka City, Chikusei City, Sakuragawa City, Omitama