Champion Curry Renews Chilled Series to Launch as 'Raw Curry' (Nama Curry)

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Champion Curry Co., Ltd. has updated its chilled curry series to 'Raw Curry,' offering a taste closer to its restaurants with a 120-day refrigerated shelf life, launching in May 2026.

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Champion Curry Co., Ltd. has updated its chilled curry series to 'Raw Curry,' offering a taste closer to its restaurants with a 120-day refrigerated shelf life, launching in May 2026.

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Source: https://prtimes.jp/main/html/rd/p/000000101.000015963.html | Date: Date unavailable

Champion Curry Co., Ltd. (Headquarters: Nonoichi City, Ishikawa Prefecture; President: Yosuke Nakamura) will renew its long-selling chilled curry series and begin rolling it out as 'Raw Curry,' a product designed to more closely replicate the taste of its restaurants. ### Background of Renewal and Product Features Since 2000, Champion Curry has offered chilled curry products for home use under the theme 'Chancurry at Home.' This series has been particularly supported by customers who dislike the specific flavor profile associated with retort-processed foods. In this renewal, the company has pursued flavor reproducibility tailored to home cooking environments. The design ensures that the 'restaurant taste' can be enjoyed consistently at home. Furthermore, because this product does not undergo high-temperature sterilization (retort processing) and preserves the fresh aroma and flavor just after cooking, it has been newly defined as 'Raw Curry.' ### New Value Proposal: 'Raw Curry' The name 'Raw Curry' reflects the desire for customers to enjoy a more authentic, fresh, and immersive taste at home. Champion Curry will continue to deliver its 'restaurant taste' in various forms. ### 'Fresh Deliciousness as It Is'—Three Commitments of Raw Curry 1. **Packed Immediately After Cooking! Fresh Aroma Delivered!** The finished curry is chilled and packed immediately without high-temperature sterilization. This locks in the rising scent of spices and the fresh flavor unique to newly cooked curry. Those who are not fond of the retort-specific aftertaste will notice the difference. 2. **Long-lasting Despite Refrigeration! 120-day Shelf Life!** By utilizing a unique manufacturing process instead of relying on preservatives, the deliciousness and quality are maintained. It can be stored for 120 days from the date of manufacture while remaining chilled, making it a new form of curry that can be safely stocked at home. 3. **Addictive Beef Richness! Deep Flavor!** The richness of slowly

Champion Curry Renews Chilled Series to Launch as 'Raw Curry' (Nama Curry)

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