Live Commerce EC Mall App "WABE" Achieves Approximately 20% Order Rate in Character Goods Sales Broadcast, with Viewers
NQ Score
50/100
AI Summary (NQ-processed)
Cellest Inc. announced that its live commerce dedicated EC mall app "WABE" achieved an order rate of approximately 20% during a character goods sales broadcast by "Zouneko Channel," a leading live commerce agency "Tokibana" channel with over 200 million yen in monthly sales.
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Frequently Asked Questions
- Q: What are the main features of the WABE app?
- A: Based on the concept of "Watch, Ask, Buy, Enjoy," it offers real-time product introduction/sales, mall functions, SNS DM functions, order status/customer data management, and data analysis features.
- Q: What kind of channel is "Zouneko Channel"?
- A: It is one of Japan's largest live commerce channels, selling a wide range of products including apparel, cosmetics, miscellaneous goods, and food since 2017, with monthly sales exceeding 200 million yen and over 970,000 peak viewers.
- Q: What was the order rate achieved in this broadcast?
- A: Against a total of 325 viewers, 61 orders were placed, achieving an order rate of 18.8%. The average number of items per orderer was 2.97.