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Co-creation Platform 'V Minna no Ethical Food Lab' Hosts 2nd 'Food Sustainability Forum 2025'

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Frequently Asked Questions

Q: What is the name of the co-creation platform that hosted the 'Food Sustainability Forum 2025'?
A: The co-creation platform that hosted the 'Food Sustainability Forum 2025' is called 'V Minna no Ethical Food Lab'.
Q: When was the 2nd 'Food Sustainability Forum 2025' held, and who organized it?
A: The 2nd 'Food Sustainability Forum 2025' was held on Tuesday, March 17, 2026, and was organized by CCCMK Holdings Co., Ltd.
Q: What key insight was revealed from the previous 'Food Sustainability Forum 2024' regarding Japanese consumers and ethical products?
A: The 'Food Sustainability Forum 2024' revealed that Japanese consumers rarely choose ethical products solely based on 'social value,' but rather are driven by inherent values like taste, enjoyment, quality, health, and brand appeal.
Q: What was the main focus of the 'Food Sustainability Forum 2025' based on the insights from the previous forum?
A: The 'Food Sustainability Forum 2025' focused on examining how to present ethical products at retail locations to ensure they are perceived as consumer value, including testing specific product messaging.
Q: How many participants attended the 2nd 'Food Sustainability Forum 2025', and from which types of companies did they come?
A: A total of 40 participants attended the 2nd 'Food Sustainability Forum 2025' from various companies across different industries, including retail and food manufacturing.