Details Tsutaya Books and Tsutaya Electrics will exclusively sell "Noise," an India-based audio equipment brand supervised by the global audio brand "BOSE," at select stores and the Tsutaya Books online store starting July 17, 2026 (Fri). Pre-orders will be accepted from July 1, 2026 (Wed) at the sales stores and the Tsutaya Books online store. Please experience the "Master Buds MAX" high-performance over-ear Bluetooth headphones and the high-quality, high-sound-insulating "Master Buds" earphones, which utilize "BOSE" acoustic technology. Since its founding in India in 2014, "Noise" has been creating innovative audio products with the philosophy of "democratizing technology for everyone." In 2024, the company received strategic investment from "BOSE," and the jointly developed earphones "Master Buds," under this partnership, have sold over 150,000 units cumulatively, primarily in India. With this solid track record, they are now expanding globally. The "Master Buds" are earphones tuned with "Sound by Bose," co-designed by "BOSE" sound engineers, which achieve a balance of rich bass and transparent treble after hundreds of tests. With ANC (Active Noise Cancelling) that adapts up to 49dB, they create the感動 of "immersing yourself in sound amidst silence." The "Master Buds MAX" headphones maximize the strengths of the popular "Master Buds" – high sound quality, powerful noise cancellation, and long battery life – at a high dimension. They are suitable for a wide range of scenes, from daily use to business and travel. Both the headphones and earphones feature impressive richness in the low and mid-frequency ranges, delivering a deep, enveloping sound while clearly reproducing vocals, high frequencies, and even the artist's breath. The sound image is three-dimensional, providing an immersive experience as if you are at the center of a live venue, bringing out the charm of music regardless of genre. The noise cancellation is very natural, powerful yet seamlessly reducing o