CB Japan Co., Ltd. (Head Office: Adachi-ku, Tokyo; President and CEO: Keisuke Higuchi), a provider of lifestyle products that support various ways of living, launched the "atomico Foldable Silicone Steaming Sieve" in June 2026. The Steamed Dish Boom is Spreading 2025 was a year when "seiro" (traditional wooden steamers) garnered significant attention. According to Google Trends, searches for "seiro" have increased significantly since the latter half of 2024 and have maintained high interest since 2025. Steamed dishes are popular not only for being healthy as they can be cooked without oil, but also for allowing people to enjoy the sweetness of vegetables and the original flavors of ingredients. Source: Google Trends I Like Steamed Dishes, But the Seiro Didn't Stick On the other hand, as the number of people starting to cook steamed dishes increased, new concerns also emerged. While searches for "seiro" have been rising on Google Trends, searches related to maintenance, such as "seiro mold," have also increased. I want to continue making steamed dishes. But, I need storage space. I'm concerned about maintenance. I want to use it more casually. There are many such voices. Source: Google Trends Making Steamed Dishes More Everyday The atomico Foldable Silicone Steaming Sieve was born to make enjoying steamed dishes more casual. Its feature is that it is not exclusively for steamed dishes. It can be used for everything from preparation and draining to steaming. Cut ingredients. Wash. Drain. Steam as is. It can be used without interrupting the cooking flow. Wash and Steam as is After washing vegetables, you don't need to transfer them to a seiro. There's no such hassle. The main body can be used as a draining sieve and can also be used for steaming dishes as is. From food preparation to completion, everything is done with a single tool. Can Also Be Used in a Frying Pan The main body is foldable. When unfolded, it can be used as a deep draining sieve, and when folded, it c