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CARTA ZERO Wins Concept Craft Award in Planning Division at 'Metro Ad Creative Award 2025'

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AI Summary (NQ-processed)

CARTA ZERO has won the Concept Craft Award in the Planning Division at the 'Metro Ad Creative Award 2025' for their project "Pattu Zazen," designed for Ajinomoto AGF's Blendy® My Bottle Stick. The award-winning plan proposed an "instant brain reset experience" at Shinjuku Station, transforming the act of shaking the drink into a mindfulness practice to combat information overload for modern individuals.

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Frequently Asked Questions

Q: Which company won the Concept Craft Award in the Planning Division at the Metro Ad Creative Award 2025
A: CARTA ZERO, headquartered in Minato-ku, Tokyo, won the Concept Craft Award in the Planning Division at the Metro Ad Creative Award 2025.
Q: When and where was the Metro Ad Creative Award 2025 ceremony held
A: The Metro Ad Creative Award 2025 ceremony was held on March 23, 2026, in Tokyo, Japan.
Q: What is the title of the award-winning work submitted by CARTA ZERO
A: The title of the award-winning work submitted by CARTA ZERO is Pattu Zazen, a concept designed to deliver a quick mental reset experience.
Q: Which client company was associated with the winning work Pattu Zazen
A: The client company for the winning work Pattu Zazen is Ajinomoto AGF, featuring their product Blendy My Bottle Stick, with the campaign theme centered on encouraging trial of the product.
Q: What innovative experience did CARTA ZERO propose in their winning concept at Shinjuku Station
A: CARTA ZERO proposed a Zazen Booth installation at Shinjuku Station, where participants use Blendy My Bottle Stick to engage in a one-minute mindfulness experience designed to reset the brain from information overload.