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Aperol, of the global cocktail 'Aperol Spritz', refreshes its iconic bottle design

NQ Score 85/100
N1 Content Completeness 10

AI Summary (NQ-processed)

CAMPARI JAPAN has announced a refresh of the bottle design for the Italian liqueur brand 'Aperol', rolling out in the Japanese market starting from the end of May 2026. While the design evolves to be more modern, the secret recipe remains unchanged.

AI Analysis

Frequently Asked Questions

Q: When will the Aperol bottle design be refreshed?
A: Starting from the end of May 2026, the transition will begin in bars, restaurants, and retail stores across Japan.
Q: Will the recipe inside change with this renewal?
A: No, the recipe has remained unchanged since the brand's founding, continuing the secret recipe.
Q: What are the main features of the new bottle design?
A: The main features are the ripple (wave) design on the shoulder, a sleek slim silhouette, and a smaller front label.
Q: Does the new bottle include any new guides?
A: Yes, the back label includes instructions for making an 'Aperol Spritz,' making it easier to enjoy an authentic drink at home.
Q: What country is Aperol from?
A: Aperol is an Italian liqueur brand that was born in Padua, Italy, in 1919.