When will 'Kappa Ebisen Amaebi' be released?

It launches at convenience stores nationwide on June 29, 2026, and at other stores on July 6.

Available at convenience stores, supermarkets, and drugstores nationwide during the limited period.

Open pricing, estimated at around ¥170 including tax.

What kind of shrimp is 'amaebi'?

Amaebi is a sweet shrimp found in cold waters like Hokkaido, known for its rich sweetness and premium quality.

What's new in this release?

It features a lighter, crispier texture and improved melt-in-the-mouth feel, with gold-themed premium packaging.

Revamped with a Lighter Texture! 'Kappa Ebisen Amaebi' Made with 100% Whole Sweet Shrimp

Key facts

Revamped with a Lighter Texture! 'Kappa Ebisen Amaebi' Made with 100% Whole Sweet Shrimp
Calbee Inc. will launch 'Kappa Ebisen Amaebi,' made with 100% sweet shrimp, on a limited-time basis starting June 29, 2026, initially at convenience stores nationwide. The snack features a newly lightened texture for enhanced crispiness and flavor release.
Source: PR TIMES
Date: Thu Jun 18 2026 20:00:02 GMT+0900 (Japan Standard Time)

Direct answer

Calbee Inc. will launch 'Kappa Ebisen Amaebi,' made with 100% sweet shrimp, on a limited-time basis starting June 29, 2026, initially at convenience stores nationwide. The snack features a newly lightened texture for enhanced crispiness and flavor release.

Citation: Revamped with a Lighter Texture! 'Kappa Ebisen Amaebi' Made with 100% Whole Sweet Shrimp (Thu Jun 18 2026 20:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Thu Jun 18 2026 20:00:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Calbee Inc. will launch 'Kappa Ebisen Amaebi,' made with 100% sweet shrimp, on a limited-time basis starting June 29, 2026, initially at convenience stores nationwide. The snack features a newly lightened texture for enhanced crispiness and flavor release.

AI Analysis

Frequently Asked Questions

Q: When will 'Kappa Ebisen Amaebi' be released?: A: It launches at convenience stores nationwide on June 29, 2026, and at other stores on July 6.
Q: Where can I buy it?: A: Available at convenience stores, supermarkets, and drugstores nationwide during the limited period.
Q: What is the price?: A: Open pricing, estimated at around ¥170 including tax.
Q: What kind of shrimp is 'amaebi'?: A: Amaebi is a sweet shrimp found in cold waters like Hokkaido, known for its rich sweetness and premium quality.
Q: What's new in this release?: A: It features a lighter, crispier texture and improved melt-in-the-mouth feel, with gold-themed premium packaging.