What is the 'X-log' service?

It is a service to detect and reduce fraudulent clicks (ad fraud) in web advertising, preventing wasteful ad spending. Kako Co., Ltd. acquired this business from Japan Claudia Co., Ltd.

How do 'O-PLUX' and 'X-log' work together?

While 'O-PLUX' detects fraudulent orders and payments, 'X-log' prevents ad fraud at the ad traffic stage. Combining both services enables comprehensive fraud prevention from ad acquisition to payment.

Why is ad fraud prevention becoming more important now?

With domestic internet advertising spending reaching record highs, fraudulent clicks by bots have become more serious, and about half of e-commerce businesses feel the waste in their ad spending.

AI News NQ Analysis

Cacco Launches "X-log" Ad Fraud Countermeasure Service

NQ Score 42/100

N1 Content Completeness 4

AI Summary (NQ-processed)

Cacco Inc. has acquired the web ad click fraud countermeasure service "X-log" from Japan Claudia Co., Ltd. and began offering it today. This new service, combined with Cacco's existing fraud order detection service "O-PLUX," will provide a comprehensive fraud prevention solution for online businesses, covering everything from advertising acquisition to payment.

AI Analysis

Frequently Asked Questions

Q: What is the 'X-log' service?: A: It is a service to detect and reduce fraudulent clicks (ad fraud) in web advertising, preventing wasteful ad spending. Kako Co., Ltd. acquired this business from Japan Claudia Co., Ltd.
Q: How do 'O-PLUX' and 'X-log' work together?: A: While 'O-PLUX' detects fraudulent orders and payments, 'X-log' prevents ad fraud at the ad traffic stage. Combining both services enables comprehensive fraud prevention from ad acquisition to payment.
Q: Why is ad fraud prevention becoming more important now?: A: With domestic internet advertising spending reaching record highs, fraudulent clicks by bots have become more serious, and about half of e-commerce businesses feel the waste in their ad spending.