Bywill Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and CEO: Yuichiro Shimomura; hereinafter "Bywill"), a company promoting an economic cycle utilizing environmental value toward a world where people are motivated to pursue GX (Green Transformation), announced that Mr. Naoki Tsugawa, Head of Business Development, Strategic Planning Division, delivered a lecture at the 'Hanamaki City Business Association General Meeting' held in Hanamaki City, Iwate Prefecture, on June 5, 2026 (Fri). Under the theme 'Equipment Renewal Approaches that Reconcile Environmental/GX Initiatives with Economic Viability — Focusing on Environmental Value and Decarbonization,' the lecture addressed approximately 30 participants, including the Deputy Mayor and representatives from local businesses. Mr. Tsugawa explained global and domestic trends surrounding GX and outlined the decarbonization strategies expected of small and medium-sized enterprises. The presentation also introduced Bywill's Green Transition Model, which enables the adoption of electrification, energy-saving, and decarbonization equipment with zero upfront investment. This model reduces energy consumption and peak electricity demand through heat electrification via heat pumps, optimal ventilation and air conditioning control using AI and IoT, and power demand control. As a result, it achieves reductions in both energy costs and CO2 emissions. Additionally, the generated environmental value can be sold as J-Credits, creating a new revenue stream. Going forward, Bywill will continue contributing to advancing GX for local enterprises and realizing a sustainable economic cycle by supporting the creation, circulation, and utilization of environmental value. [Company Overview: Bywill] ■ Company Name: Bywill Co., Ltd. ■ Representative: President and CEO, Yuichiro Shimomura ■ Address: 4F, Hulic Ginza 7-chome Building, 7-3-5 Ginza, Chuo-ku, Tokyo ■ Business Activities: ・Environmental Value Creation Support Services (e.g., generat