[Survey Report] 80% of Companies Wish to In-house Their Marketing
Key facts
- [Survey Report] 80% of Companies Wish to In-house Their Marketing
- A survey on marketing in-house desire revealed that 80% of respondent companies wish to in-house their marketing. Companies seek to accumulate know-how, reduce outsourcing dependency, speed up execution, and optimize costs. Interest extends beyond SNS and web to overall marketing management.
- Source: PR TIMES
- Date: Tue Jun 09 2026 07:57:50 GMT+0900 (Japan Standard Time)
Direct answer
A survey on marketing in-house desire revealed that 80% of respondent companies wish to in-house their marketing. Companies seek to accumulate know-how, reduce outsourcing dependency, speed up execution, and optimize costs. Interest extends beyond SNS and web to overall marketing management.
- Citation
- [Survey Report] 80% of Companies Wish to In-house Their Marketing (Tue Jun 09 2026 07:57:50 GMT+0900 (Japan Standard Time)), PR TIMES
- Source
- PR TIMES
- Date
- Tue Jun 09 2026 07:57:50 GMT+0900 (Japan Standard Time)
AI Summary (NQ-processed)
A survey on marketing in-house desire revealed that 80% of respondent companies wish to in-house their marketing. Companies seek to accumulate know-how, reduce outsourcing dependency, speed up execution, and optimize costs. Interest extends beyond SNS and web to overall marketing management.
AI Analysis
Frequently Asked Questions
- Q: What are the benefits of marketing in-house?
- A: Accumulation of know-how, faster decision-making, and cost reduction.
- Q: What skills are needed for in-house marketing?
- A: Digital marketing, data analysis, and project management skills.
- Q: Why is in-house marketing difficult?
- A: Lack of talent, know-how, and resources are major barriers.