What is the new customer acquisition service developed by Ashinami?

It is an integrated marketing model that combines advertising, Instagram, and direct mail for customer acquisition in fitness gyms.

What results were achieved in the pilot case of this new integrated model?

Customer acquisition increased by 170% year-on-year in a single quarter of implementing this new marketing approach.

What are the challenges currently faced by the fitness industry in terms of customer acquisition?

The challenges include rising advertising costs, difficulty in differentiation, and single measures like only advertising becoming less effective.

How does the direct mail measure guide potential customers to social media?

The direct mail flyers are designed to guide local residents to the gym's SNS accounts using QR code navigation.

What is the specific customer journey designed in this integrated model to improve visit probability?

The designed journey includes Direct Mail leading to SNS then to store visits, and advertising leading to SNS for trust building.

AI News NQ Analysis

[Performance Report] Built an Integrated Marketing Model (Advertising x SNS x Posting) for Fitness Gyms

NQ Score 44/100

AI Summary (NQ-processed)

Ashinami has developed a new integrated marketing model combining advertising, Instagram, and direct mail for fitness gyms, achieving a 170% year-on-year increase in quarterly customer acquisition in a pilot case. This model maximizes contact frequency through a carefully designed customer journey, combining online and offline strategies to enhance visit probability. The integrated approach, which blends online and offline efforts, is planned for expansion into the beauty and local business sectors.

AI analysis data is not yet available.

Frequently Asked Questions

Q: What is the new customer acquisition service developed by Ashinami?: A: It is an integrated marketing model that combines advertising, Instagram, and direct mail for customer acquisition in fitness gyms.
Q: What results were achieved in the pilot case of this new integrated model?: A: Customer acquisition increased by 170% year-on-year in a single quarter of implementing this new marketing approach.
Q: What are the challenges currently faced by the fitness industry in terms of customer acquisition?: A: The challenges include rising advertising costs, difficulty in differentiation, and single measures like only advertising becoming less effective.
Q: How does the direct mail measure guide potential customers to social media?: A: The direct mail flyers are designed to guide local residents to the gym's SNS accounts using QR code navigation.
Q: What is the specific customer journey designed in this integrated model to improve visit probability?: A: The designed journey includes Direct Mail leading to SNS then to store visits, and advertising leading to SNS for trust building.