New Lifestyle Brand 'Mehlography Lab.' Pop-up Event to be Held at calif art gallery from May 16 (Sat)

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BEAMS International Co., Ltd. will host a pop-up event for the new lifestyle brand 'Mehlography Lab.' at its calif art gallery from May 16, 2026. Directed by visual director Rinma, the event collaborates with Mid-Century MODERN to present a space themed on ambiguous beauty, featuring pre-sales.

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BEAMS International Co., Ltd. will host a pop-up event for the new lifestyle brand 'Mehlography Lab.' at its calif art gallery from May 16, 2026. Directed by visual director Rinma, the event collaborates with Mid-Century MODERN to present a space themed on ambiguous beauty, featuring pre-sales.

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Source: https://prtimes.jp/main/html/rd/p/000000945.000018225.html | Date: Date unavailable

BEAMS International Co., Ltd. (Headquarters: Meguro-ku, Tokyo; Representative Director and President: Yusaku Nishikata), which operates street brands such as 'XLARGE', 'X-girl', 'MILKFED.', and 'SILAS', will hold a pop-up event 'STUDY00 meh Collection with Mid-Century MODERN' to commemorate the launch of the new lifestyle brand 'Mehlography Lab.', operated by V inc. (Headquarters: Minato-ku, Tokyo; Representative Director and CEO: Masataka Sei), at 'calif art gallery', a gallery space operated by BEAMS International. The event will run from Saturday, May 16, 2026, to Sunday, May 24, 2026. 'Mehlography Lab.' is a new brand with 'Rinma', a visual director, serving as its brand director. This pop-up is a solo exhibition-style pop-up where Rinma directed the entire space. It is composed of a spatial presentation where opinions and thoughts naturally align with 'Mid-Century MODERN', an interior shop operated by BEAMS International. The perspective of Rinma, who captures ambiguous beauty in everyday life, and the designer furniture and vintage products selected by Mid-Century MODERN gently intersect in one space, creating content where the boundaries between exhibition, products, and interiors dissolve. Rather than a perfectly finished space, it is designed to leave a slight sense of discomfort and an unutterable ambiguity, allowing visitors to enjoy the entire space as if they have come to a 'secret base'. We hope this place will allow visitors to experience the feeling of 'somehow good' in a fleeting moment, beyond just viewing products. At the venue, as part of the exhibition, pre-orders and pre-sales of the first collection will be conducted. In addition, original novelty items that will make you chuckle, exclusive to the pop-up, will also be available. Brand Profile A coined word combining Meh (ambiguity) and Photography (record). It values embracing the feelings evoked by blurriness, roughness, and ambiguity, like film photography, rather than denying them. It is a

New Lifestyle Brand 'Mehlography Lab.' Pop-up Event to be Held at calif art gallery from May 16 (Sat)

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