BRITA Japan Co., Ltd., a Germany-originated home water filtration company (Chuo City, Tokyo; CEO: Michael Magie), held a commemorative ceremony on May 18 (Mon) to celebrate the 20th anniversary of BRITA Japan's establishment. The event welcomed diverse partner companies that have supported the business. Executives from BRITA's German headquarters, including CEO Marcus Hankammer, also attended the ceremony in Japan. They expressed deep gratitude for the company's journey so far and announced future brand renewal initiatives and new product launch strategies. Speech by BRITA Japan's President: Growth into the Top-Selling Brand in Japan's Home Water Filtration Market At the opening of the ceremony, Michael Magie, President and Representative Director of BRITA Japan Co., Ltd., expressed heartfelt gratitude to the partner companies in attendance. ■ Comments from Michael Magie, President and Representative Director of BRITA Japan Co., Ltd.: "Reaching the 20th anniversary of BRITA Japan is a significant milestone. We view our partners not as hierarchical entities, but as collaborators on equal footing, jointly creating value together. Over the past 20 years, with your tremendous support, we have steadily grown into the top-selling brand in Japan's home water filtration market and have become one of the most highly regarded local subsidiaries within our group. We will not stop here. We will continue to evolve. Our next step involves new challenges: expanding our product lineup and renewing our brand. We look forward to shaping new opportunities together with you." Additionally, four executives who traveled from BRITA's German headquarters for this commemorative event were introduced: Marcus Hankammer, CEO of the BRITA Group; Karola Mojarrab, Executive Vice President of Consumer Sales; Claire Robes Wright, the newly appointed Senior Vice President for Asia Pacific; and Matthias Körner, Senior Vice President of Strategic Sales. Speech by BRITA Group CEO Marcus Hankammer: Tran