REBOO Enters the e-Sports Domain! Sponsoring SmashlogTV's "Kakuge Cast" and Launching Experiential Sales
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BREATHER Inc., a company that plans, develops, and sells products aimed at habituating deep breathing, is entering the e-sports domain with its "REBOO" product, which supports instant refreshment through "inhaling deep breaths." REBOO will sponsor the second season of SmashlogTV's popular YouTube program "Kakuge Cast," highly supported by the fighting game community, to help e-sports players concentrate and immerse themselves. Concurrently, experiential sales and promotions are being rolled out from April to June 2026 at "KEIO eSTATION" in Shinjuku, Tokyo, and "eSPORTS CAFE AIM" (Ikebukuro, Takadanobaba). An in-store event linked with the Smashlog program is also planned for May 2026 at "KEIO eSTATION."