Braze K.K., a provider of customer engagement platforms (headquartered in Minato-ku, Tokyo; hereinafter "Braze"), announces that Dip Corporation (hereinafter "Dip") has adopted Braze for its on-demand job service "Spot Baityl" to enhance marketing efficiency and sophistication. Background for Adoption: Real-time Job Matching and Marketing Operational Challenges Dip aims to solve labor market challenges and realize a society where "everyone feels joy and happiness in working" by offering unique, user-first services through its human resources and DX services. Its "Spot Baityl" service connects those who want to work with employers seeking workers during their available time, functioning as a job-matching platform for short-term and one-off gigs. To achieve high-precision matching between jobs and workers on this platform, it is essential to deliver job information in real time at the right moment. Additionally, to rapidly execute the PDCA cycle of marketing initiatives, Dip needed an environment where marketers—not just developers—could independently and flexibly manage operations. To meet these unique business requirements of "Spot Baityl" and achieve swift operational improvements and advanced marketing, Dip decided to adopt Braze as its new customer engagement foundation. Reasons for Choosing Braze: Real-time Capabilities Essential for Short-term Jobs and AI-Powered Ease of Use After evaluating multiple marketing tools, Dip selected Braze based on the following strengths: High Real-time Communication Capabilities: For short-term job platforms like Spot Baityl, a delivery system that notifies users of job openings in real time and quickly reaches appropriate audience segments is critical. Braze's real-time capabilities perfectly matched this requirement. Intuitive, Marketer-Driven PDCA Cycles: The platform's intuitive interface allows marketers to easily set up and execute sophisticated campaigns without technical support. This enables rapid iteration of user-centr