Braze Announces 2026 Customer Engagement Review (CER) Japan Market Survey Results
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AI Summary (NQ-processed)
Braze's 2026 Customer Engagement Review for Japan reveals that while Japanese firms are strong in using past data for personalization, they struggle with marketing orchestration and are cautious about AI adoption due to strict governance. The report suggests a shift to real-time data, strengthening orchestration infrastructure, and balancing AI innovation with compliance to improve customer engagement and achieve better business outcomes.
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