What is the purpose of the joint research between Braze and Waseda University?

To utilize actual marketing data held by companies to theorize and document consumer behavior, and contribute to maximizing return on investment (ROI) through social implementation.

What did the survey on recruitment emails reveal?

Using a 'sad face' emoji rather than a 'smiling face' emoji in emails can lead to a 1.26 times higher click-through rate due to emotional contagion of the desire for help.

What is the optimal design for app pop-up ads?

Contrary to the hypothesis that white space is preferred, full-screen (no white space) designs result in higher click-through and conversion rates, especially among women.

AI News NQ Analysis

Braze and Waseda University Consumer Behavior Research Institute Hold Interim Report Meeting for Industry-Academia Collaboration Project

NQ Score 84/100

N1 Content Completeness 8

AI Summary (NQ-processed)

Braze and Waseda University held an interim report meeting for their marketing research project. They presented findings overturning common sense, such as crying emojis increasing CTRs by 1.26 times.

AI Analysis

Frequently Asked Questions

Q: What is the purpose of the joint research between Braze and Waseda University?: A: To utilize actual marketing data held by companies to theorize and document consumer behavior, and contribute to maximizing return on investment (ROI) through social implementation.
Q: What did the survey on recruitment emails reveal?: A: Using a 'sad face' emoji rather than a 'smiling face' emoji in emails can lead to a 1.26 times higher click-through rate due to emotional contagion of the desire for help.
Q: What is the optimal design for app pop-up ads?: A: Contrary to the hypothesis that white space is preferred, full-screen (no white space) designs result in higher click-through and conversion rates, especially among women.