What is the most common use for the proceeds from selling a luxury watch?

The most common use is to purchase another watch (replacement) at 39.5%. It is also used to supplement living expenses and for investment.

What brand do people considering a replacement usually want next?

Rolex is the most popular, followed by Seiko and Omega.

Can the proceeds from selling a brand watch be used for investment?

16.5% of people use the proceeds for investment, showing a trend of utilizing it for asset reallocation.

AI News NQ Analysis

Brand Watch Replacement Demand is Clear: Approximately 40% of Sellers Use Proceeds for Their "Next Watch"

NQ Score 78/100

N1 Content Completeness 80

AI Summary (NQ-processed)

OURO, a luxury brand watch purchasing service operated by JUNIOR Inc., conducted a survey targeting 200 male brand watch sellers aged 20-60. The survey revealed that 39.5% of respondents primarily used the proceeds for "purchasing another watch (replacement)," and 83.54% of those looking to replace already have a specific brand/model in mind, with Rolex being particularly popular.

AI Analysis

Frequently Asked Questions

Q: What is the most common use for the proceeds from selling a luxury watch?: A: The most common use is to purchase another watch (replacement) at 39.5%. It is also used to supplement living expenses and for investment.
Q: What brand do people considering a replacement usually want next?: A: Rolex is the most popular, followed by Seiko and Omega.
Q: Can the proceeds from selling a brand watch be used for investment?: A: 16.5% of people use the proceeds for investment, showing a trend of utilizing it for asset reallocation.